Scored against behavioral psychology research from Kahneman, Cialdini, Gartner/CEB, and the Baymard Institute. Results in minutes.
8 dimensions. Color-coded. Delivered in minutes.
That's how much additional annual revenue a mid-market SaaS company leaves on the table from a single percentage point improvement in homepage conversion. At 20,000 monthly visitors and a $25K ACV, the math is straightforward. The fix starts with knowing your score.
Your competitors aren't losing deals because their product is better. They're winning because their homepage communicates better.
Real scores. Published teardowns. See where they fall short. Read the teardowns →
Every dimension maps to peer-reviewed behavioral economics, sales psychology, or conversion science. No vibes. No best practices from blog posts.
of B2B deals end in no decision. Not a competitor win. Buyer paralysis.
Gartner / CEB ResearchLosses are felt twice as strongly as equivalent gains. Loss framing is the most powerful lever in buyer psychology.
Kahneman & Tversky, Prospect TheoryThat's how long a buyer takes to form their first impression. If your value prop isn't clear, nothing below the fold matters.
BJ Fogg, Stanford Web Credibility ResearchCan a first-time visitor understand what you do and why it matters in 5 seconds?
BJ Fogg, StanfordDoes your page tell a story? Or throw disconnected claims at the visitor?
Nielsen Norman GroupAre you speaking to the buyer's job-to-be-done? Or just listing features?
Clayton Christensen, HBSDoes the page make doing nothing feel dangerous? Or let the status quo win?
Kahneman & TverskyAre you actively removing reasons not to buy? Guarantees, proof, low-friction trials?
Gartner / CEBIs your proof specific and strategic? Or generic logos and vague testimonials?
Robert CialdiniCan a buyer comparing you to alternatives see why you're different?
Ries & TroutAre your CTAs, forms, and pathways optimized? Or is the buyer left to figure it out?
Baymard InstituteSignalScore's methodology comes from 25 years of building, scaling, and advising B2B companies - not from a marketing textbook.
Chad Bockius has led GTM at companies like Bazaarvoice, Socialware and CarStory - raising $78M+ in venture capital and driving real revenue outcomes. The same principles behind those results power every SignalScore dimension.
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